Back

Managing a team of 12  wonderful people

Individual development
plan for employees

My team consists of 6 product designers, 1 communication designer, 2 UX-researchers and 2 UX-writers. For each of them I developed an individual development plan based on performance review, which we do every six months.
I extended this practice to the whole company, shared my work and the template, and now all employees have an plan.

Product Development Strategy

Together with the CEO and the product manager, I am developing a product development strategy for the next three years. Our main goal is to develop SmartMed into a medical superapp that not only provides users with extensive opportunities to make appointments with specialists but also for comprehensive health monitoring.

This includes features like "Personal Health Assistant," "Weight Loss Planner," "Symptom Checker," and "Disease Screening," among others.Along with a UX researcher, we conduct in-depth interviews and usability tests to better understand our users and create a user-friendly application. I have identified and analyzed the target audience, developed customer journeys, jobs to be done, and a service map.

The new visual language of the product

One of my main tasks is to develop a new visual style for the application. SmartMed seemed eclectic and didn't resonate with the Medsi clinics.

Together with the team, we have developed new design principles. Instead of flashy and bright banners, we strive to adhere to cleanliness and clarity, without overwhelming the user with information.

We collaborated with UX editors to write a friendly Tone of Voice:
‍
- We communicate briefly, simply, gently, and clearly. In a lively language — just as we would explain the workings of the clinic, the application, the website, and the chatbot to a mother before her first visit.
‍
- We do not use medical terminology and jargon — this can confuse and scare patients.

In the graphics, we use materials that are often found in clinics – metal, glass, plastic.

Development of the huge design system

I developed a plan for the growth of the design system and its integration into the application, which includes standardizing components and simplifying the update process. This resulted in a 30% reduction in the time required to develop new interfaces

I overhauled all the design-related processes within the company

  • Wrote and defended the rules for setting design tasks;
  • Changed the approach to task handling (analysis – research – wireframes – grooming – design – user testing – spec – design review – A/B testing – metric tracking);
  • Initiated a mandatory process – design review;Introduced “design critiques,” where a designated designer must review a colleague’s draft;
  • Integrated UX editors into the design process;
  • Taught designers and product teams to conduct unmoderated tests in the pathway;Launched performance reviews for designers;
  • Established monthly design demos for the entire company, retrospectives, 1to1 meetings, and other rituals.